Restaurants in the Navy Yard neighborhood of Washington, D.C. saw a significant increase in business during the Nationals appearance in the World
Series, local business owners report.
Restaurants in the Navy Yard neighborhood of Washington, D.C., saw an increase in sales of 218% in the month of October. These statistics were gathered by the financial analysis firm MarginEdge, and corroborated what business owners saw in sales. Some restaurant managing partners, like Tom Johnson of Willie’s Brew and Que, were surprised at the business created by the World Series.
“Since this was the first World Series in D.C. since 1924, no one knew what to expect,” Johnson said. “The World Series was completely unlike anything else, and we definitely underestimated the turnout, which was huge.”
Entrepreneurs who own businesses near Nationals Park made significant preparations to accommodate the influx of customers before World Series games by increasing staffing and food purchased. The time and resources allotted by business owners paid off, as they reported increases in sales and customers. Fritz Brogan, a managing partner of Mission Navy Yard, a bar located across the street from Nationals Park, saw these changes firsthand.
“We served thousands of customers a day for the home games and for Game 7,” Brogan said. “It was extremely good for business and we loved the energy that fans brought.”
As the MLB playoffs are unpredictable, staff at local restaurants needed to adapt accordingly and work long hours. One restaurant that was impacted by extra-long hours is The Salt Line. The Salt Line, co-owned by Nationals first baseman Ryan Zimmerman, was frequented by players, team staff, and on occasion, celebrities attending games or celebrating wins. General Manager Whitney Satra explained the necessary preparations for such an event.
“Our management team worked with our servers and bartenders to really take time to make the fans who joined us all year long feel special,” Satra said. “Those extra touches from our team were really appreciated and it was nice to see everyone celebrate together.”
Restaurants also made special preparations to allow patrons to celebrate the Nationals’ championship. Restaurants throughout the region created food and drink specials and held watch parties for both the games and for the parade. However, some establishments closer to the stadium took postgame celebrations to the next level.
“As we saw the victory coming, we began to stock cases of champagne behind the bar and covering our DJ equipment,” Brogan said. “When the
game ended, hundreds of people were spraying beer and champagne and dancing on the tables!”
Aside from the Nationals’ first World Series championship in franchise history, though, business owners in the Navy Yard had other reasons to celebrate.
Johnson said, “During Game 7, we saw an increase in revenue of 900%.”
Thank you to the three restaurants featured for speaking with MattsBats.com. The next time you are attending a game at Nationals Park, I recommend that you try the delicious food at:
Mission Navy Yard (Van Street SE and N Street SE)
Willie’s Brew and Que (Tingey Street SE and 3rd Street SE)
The Salt Line (First Street SE and Potomac Avenue SE)
As sports fans, we wait our entire lives to see moments like what happened Saturday afternoon in Washington. We dream of one day seeing our favorite athletes hoist the championship trophy in their hometown, overlooking thousands upon thousands of screaming fans, as drunk from celebration as could possibly be. For fans in cities like Boston, San Francisco, and Chicago, these types of celebration have been commonplace in the past decade. Last year, the Washington Capitals brought us Washingtonians our first taste of this championship glory. Earlier in October, we saw the Washington Mystics win their title. For me and for many other fans, however, the parade and rally of the Nationals’ World Series championship was the sweetest of them all. Savor the moment, Washington. The Nationals did it.
I got to the parade area at around 9:30 am. I staked out a spot around the intersection of Pennsylvania Avenue and Constitution Avenue, and waited. I had the opportunity to talk to two fellow fans who were waiting there early to grab a good spot.
Arguably the Nationals fan who went the most “viral” on social media after the championship was Jason Turner. He was at the watch party at Nationals Park during Game 7, and once Daniel Hudson struck out Michael Brantley to secure the World Series, Turner took off his shirt and slid on top of the wet Nationals dugout. When offering his rationale behind what happened in that moment, Turner said that “as D.C. sports fans, we don’t win that often, but when we win, we party.”
The parade and championship also meant a lot to Louis Hoffman, who has been a D.C. baseball fan since he was a boy. He remembers watching the “old Senators with players like Frank Howard and Aurelio Rodriguez” and the Senators having no shot at winning the World Series. But Hoffman realizes how special this moment is. “Some people go their whole life and never have their team win the World Series. But for me, I’ve been waiting 57 years for this, and it means the world to me.”
The parade started with much fanfare. The players rode in double-decker sightseeing buses, and the first one to pass by featured Gerardo Parra (and his baby shark toy) and Adam Eaton. Everyone around serenaded Parra with the Baby Shark dance. The next bus continued the dance (as Baby Shark was now playing from the speakers), which could be called “El Autobus Dominicano” and was populated by all of the Dominican
players on the team.
Mayor Bowser rode in her own bus with her staff (she threw me a stress ball!) and scholar-athletes from the Washington Nationals Youth Academy followed soon after. Sean Doolittle went down the parade route riding the bullpen cart, wielding a lightsaber, because Sean Doolittle is awesome. After a few DC area little league teams walked by, Howie Kendrick showed off the NLCS MVP trophy to the crowd. Pitching coach Paul Menhart rode with some of his pitchers, including World Series MVP Stephen Strasburg (who did not carry his hardware for the crowd).
The highlight, though, was when the trophy went by. It was hard not to get a little emotional when Ryan Zimmerman, Dave Martinez, and Mike Rizzo went by with the World Series trophy. Confetti filled the air, and the cheers coming from the Nationals’ faithful was deafening. It realized the dream we’ve been living in the last few days; The Washington Nationals are World Series Champions.
P.S. – I’d like to step up to Adam Eaton’s hotline to deliver this message. Can we bring back Anthony Rendon and Stephen Strasburg?
Here are some pictures from the parade, whether you’d like to re-live the moment or see what it was like for yourself.
Fans anxiously await the World Series champion Nationals
The Clydesdales walk down Constitution for the second time in two years (Photo via @REnsiemada)
Mike Rizzo living his absolute best life (Photo via @LetTeddyWin)
What a celebration. The Nationals deserve it. They’re World Series Champions.